orders submitted after 2pm (11am Saturday) will be dispatched on the next working day - we are closed on sunday

Authentic Beauty Concept

WE BELIEVE IN AUTHENTIC BEAUTY

Authentic Beauty Concept is a holistic premium brand co-created with a unique hairdresser collective to start a new path to authentic beauty. Discover our beliefs.

#AUTHENTICBEAUTYMOVEMENT
#MYBELIEF

Interactive Product Selector

















Christmas Gifts Are Here!

🎄✨ New Christmas Gift Sets ✨🎄

From ghd, Schwarzkopf Professional & Authentic Beauty Concept – the perfect festive treat or gift.

🎁 Limited edition – shop before they’re gone!