orders submitted after 2pm (11am Saturday) will be dispatched on the next working day - we are closed on sunday - Only Tracked24 deliveries will be delivered before Christmas - Order submitted by 22/12/2025 before 2pm

Authentic Beauty Concept

Hydrate Smoothing Serum


It's a deeply moisturising water-based serum that defines and smooths hair to reduce frizz.

  • Free from parabens & silicones
  • It’s a lightweight serum
  • Reduces frizz & smoothens hair surface
  • For soft curl definition

The water-based formula enhances the natural hair texture without creating build-up or overburdening the hair.

100ml

 Ingredients Explained




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Christmas Gifts Are Here!

🎄✨ New Christmas Gift Sets ✨🎄

LAST ORDER DATE 22/12/2025 (TRACKED24 ONLY)

From ghd, Schwarzkopf Professional & Authentic Beauty Concept – the perfect festive treat or gift.

🎁 Limited edition – shop before they’re gone!