Authentic Beauty Concept is a holistic premium brand co-created with a unique hairdresser collective to start a new path to authentic beauty. Discover our beliefs.
£23.15
Free from sulfate surfactants, parabens & silicones It’s a cleanser It removes impurities and gets...
£31.50
Free from parabens & silicones It’s a multitasking oil with blow-dry protection that smoothens frizz...
£23.15
Free from sulfate surfactants, silicones & parabens It’s a cleanser It preserves the colour,...
£27.00
Free from parabens & silicones It’s a conditioner It preserves the colour and moisturises...
£33.85
Free from parabens & silicones It’s an intense mask Preserves the colour, moisturises and nourishes...
£23.15
Free from sulfate surfactants, parabens & silicones It’s a nourishing cleanser It cleanses treated, damaged...
£27.00
Free from parabens & silicones It’s a conditioner It strengthens the hair fibre and seals...
£27.00
Free from parabens & silicones It’s a leave-in spray conditioner It nourishes damaged & treated...
£33.85
Free from parabens & silicones It’s an intense nourishment It strengthens the hair fibre and...
£24.90
Free from parabens & silicones It’s a protective balm It strengthens damaged hair and leaves...
£23.15
Free from sulfate surfactants, parabens & silicones It’s a transparent cleanser It moisturises normal to...
£23.15
Free from sulfate surfactants, parabens & silicones It’s a cleansing conditioner It cleanses while hair...
£27.00
Free from parabens & silicones It’s a conditioner It moisturises normal to dry or curly...
£27.00
Free from parabens & silicones It’s a leave-in spray conditioner It moisturises normal to dry...
£33.85
Free from parabens & silicones It’s a mask The intense, yet lightweight treatment moisturises normal...
£24.90
Free from parabens & silicones It’s a moisturising lotion It helps fight frizz and leaves...
£23.15
Free from sulfate surfactants & parabens It’s a lightweight cleanser It boosts body, volume and...
£27.00
Free from parabens & silicones It’s a lightweight conditioner It leaves the hair manageable, boosts...
£27.00
Free from parabens & silicones It’s a lightweight leave-in spray conditioner It moisturises and detangles...
£24.90
Free from PVP/VA, but instead: modified biodegradable potato starch. Also free from silicones It’s a...
£24.90
Free from silicones & parabens It’s a dry shampoo It refreshes styles, delivers grip on...
£24.90
Free from artificial waxes It’s a styling cream with medium hold It helps to dress...
£23.15
Free from artificial waxes and artificial colourant It’s a solid, yet flexible pomade for medium...
£23.15
Free from artificial waxes like Microcrystalline Wax, Petrolatum, silicones or paraffin oils It’s a wax...
£24.90
Free from silicones & colorourants It’s a non-overburdening salt spray It provides a lightweight, non-crunchy...
£23.15
Free from silicones & parabens It’s a super fine aerosol hairspray with flexible hold The...
£24.90
Free from conventional artificial film forming polymers and silicones Lightweight, medium hold mousse that boosts...
£23.15
Free from silicones & parabens It’s a super fine aerosol hairspray It gives strong hold...
£24.90
Free from silicones It’s an aerosol spray mist that provides radiance With it’s fine spray...
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