Amplify is our refined care routine for fine hair, designed to lift without weight and leave hair airy, smooth and naturally shiny. Vegan, silicone-free formulas cleanse and condition with a light touch—so hair looks fuller and feels authentically alive. Build your ritual with Cleanser, Foam Conditioner and Root-Lift Spray Conditioner for a fuller feel and effortless movement.
An incredibly fresh and natural luxury feeling thanks to the sparkling opening of green lime, mandarin and green tea leaves, sweetened by a premium cloud of iris and delicate freesia petals, warmed into an unforgettable soft and sensual woody, powdery scent.
known for
£20.62 £29.45
Cleanses fine hair and gently removes impurities. Leaves hair effortlessly manageable with a fuller feel....
£28.25 £35.45
Unlock the true potential of volume with Authentic Beauty Concept Amplify Foam Conditioner - a...
£28.25 £35.45
Experience Authentic Beauty Concept Amplify Root-Lift Spray Conditioner - a lightweight, leave-in, paraben-, and silicone-free...
£42.00 £64.90
Duo Pack Authentic Beauty Concept Amplify Cleanser 300ml: Cleanses fine hair and gently removes impurities....
£69.99 £100.35
Mega Pack Authentic Beauty Concept Amplify Cleanser 300ml: Cleanses fine hair and gently removes impurities....
£5.00 £7.40
A gentle, lightweight cleanser for fine hair. Cleanses fine hair and gently removes impurities. Leaves...
£6.00 £8.40
A volumising leave-in spray conditioner for fine hair. Provides volume and a fuller hair feel...