WE ARE CLOSED ON BANK HOLIDAY MONDAY - orders submitted after 2pm (11am Saturday) will be dispatched on the next working day - we are closed on sunday

Authentic Beauty Concept

WE BELIEVE IN AUTHENTIC BEAUTY

Authentic Beauty Concept is a holistic premium brand co-created with a unique hairdresser collective to start a new path to authentic beauty. Discover our beliefs.

#AUTHENTICBEAUTYMOVEMENT
#MYBELIEF

Interactive Product Selector

Authentic Beauty Concept Detangling Comb (with handle) at Eds Hair Bramhall

Detangling Comb (with handle) £17.95

ABC Forever Fab Hair Christmas Gift Set (2025)

ABC Forever Fab Hair Christmas Gift Set (2025) £49.95 £95.15

Authentic Beauty Concept Jade Stone Massage Comb

Authentic Beauty Concept Jade Stone Massage Comb £17.95

ABC Amplify Foam Conditioner at Eds Hair Bramhall

Amplify Foam Conditioner £35.45

Amplify Root-Lift Spray Conditioner at Eds Hair Bramhall

Amplify Root-Lift Spray Conditioner £35.45

Amplify Root-Lift Spray Conditioner 50ml at Eds Hair Bramhall

Amplify Root-Lift Spray Conditioner 50ml £8.40

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