orders submitted after 2pm (11am Saturday) will be dispatched on the next working day - we are closed on sunday

Authentic Beauty Concept

WE BELIEVE IN AUTHENTIC BEAUTY

Authentic Beauty Concept is a holistic premium brand co-created with a unique hairdresser collective to start a new path to authentic beauty. Discover our beliefs.

#AUTHENTICBEAUTYMOVEMENT
#MYBELIEF

Interactive Product Selector

Authentic Beauty Concept Detangling Comb (with handle) at Eds Hair Bramhall

Detangling Comb (with handle) £17.95

Authentic Beauty Concept - Summer Beauty Ribbon at Eds Hair Bramhall

ABC Summer Beauty Ribbon £7.55 £9.95

Authentic Beauty Concept Glow Cleanser Refill 250ml at Eds Hair Bramhall

Glow Cleanser Refill 250ml £19.55 £23.10

Authentic Beauty Concept Glow Conditioner Refill 250ml at Eds Hair Bramhall

Glow Conditioner Refill 250ml £26.55 £32.40

Replenish Cleanser Refill 250ml

Replenish Cleanser Refill 250ml £19.55 £23.10

Authentic Beauty Concept Replenish Conditioner Refill 250ml at Eds Hair Bramahll

Replenish Conditioner Refill 250ml £26.55 £32.40

Authentic Beauty Concept Hydrate Cleanser Refill 250ml at Eds Hair Bramhall

Hydrate Cleanser Refill 250ml Sold Out

Authentic Beauty Concept Hydrate Conditioner Refill 250ml at Eds Hair Bramhall

Hydrate Conditioner Refill 250ml £26.55 £32.40

Authentic Beauty Concept Amplify Cleanser Refill 250ml at Eds Hair Bramhall

Amplify Cleanser Refill 250ml £19.55 £23.10

Authentic Beauty Concept Amplify Conditioner Refill 250ml at Eds Hair Bramhall

Amplify Conditioner Refill 250ml £26.55 £32.40

ABC Forever Fab Hair Christmas Gift Set (2025)

ABC Forever Fab Hair Christmas Gift Set (2025) £85.64 £95.15

Authentic Beauty Concept Amplify Xmas Gift Set (2025) at Eds Hair Bramhall

Authentic Beauty Concept Amplify Christmas Gift Set (2025) £54.14 £60.15

Authentic Beauty Concept Glow Christmas Gift Set (2025) at Eds Hair Bramhall

Authentic Beauty Concept Glow Christmas Gift Set (2025) £54.14 £60.15

Authentic Beauty Concept Hydrate Xmas Gift Set (2025) at Eds Hair Bramhall

Authentic Beauty Concept Hydrate Christmas Gift Set (2025) £54.14 £60.15

Authentic Beauty Concept Replenish Xmas Gift Set (2025) at Eds Hair Bramhall

Authentic Beauty Concept Replenish Christmas Gift Set (2025) £54.14 £60.15

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