Today, the world is moving towards authenticity. With a shift in attitudes, people are feeling more empowered than ever before to embrace their personality and natural beauty.
A hair specialist's ultimate goal is to offer you effortless care routines in-salon and at home, encouraging you to embrace and enhance your natural hair, whilst expressing your personality. Mad about is the holistic care and styling regime dedicated to respecting each and every texture type, for gorgeous, lasting waves, curls and lengths that you can be truly proud of.
We are no longer limited to embracing natural textures only. New Mad about Lengths now encourages you to be mad about long hair!
Dare to go longer with NEW Mad about Lengths. The holistic hair care regime empowers long hair from root to tips with weightlessly moisturising formulas. For beautifully longer, more supple and healthier hair that doesn’t need a big chop with every salon visit.
Getting long hair can be quite a journey, so make it a fun one! Maintaining long hair or hair that should grow longer is not as simple as it seems. Hair appears to grow slowly, lengths can become dry and stiff while hair breakage and split ends appear. This can occur for various reasons, such as chemical or mechanical influences or if the hair is not regularly trimmed.
Our new formulas with Aquarine Complex are upgraded with Biotin and Lengths Maximising Tech, activating hair follicles and instantly fixing split ends.
One in two women across the world have curly or wavy hair*. However, some women find their textured hair hard to manage and define. They can also struggle to detangle hair, which can be dry and prone to frizz and breakage.
Each curl or wave type has unique characteristics – shape, type, density, thickness, length, dryness – influencing its behaviour. It is also common to find two different textures on one’s head; patterns tend to be tighter closer to the root and more loose in the lengths.
In total there are 9 categorised texture types to help define a correct diagnosis and choose the customised care and styling routine to meet every need:
We have done the hard work for you. Use our product selector to discover our recommendation based on where your hair sits in our matrix above.
Mad about Curls is the holistic care and styling regime dedicated to respecting and protecting each and every unique pattern. For gorgeous, lasting curls to be proud of.
Using the chart below we will analyse your curl type and recommend the correct products to define your curl. Typically this will up to 4 products to cleanse, condition, strengthen and to keep your hair fresh.
Embrace your curls and be Mad about them!
Mad about Waves is the holistic care and styling regime dedicated to beautifying every wave type. The range is designed to tame, respect and protect the hair – embracing each unique pattern, for breezy waves that last.
Using the chart below we will analyse your wave type and recommend the correct products to define your wave. Typically this will up to 4 products to cleanse, condition, strengthen and to keep your hair fresh.
Embrace your waves and be Mad about them!
The formulas intensively moisturise and strengthen the hair, while providing a care shield, for touchable definition and protection against breakage and heat. Accentuating and beautifying the hair’s original pattern, it will make you Mad about Curls & Waves.
The Aquarine Complex is a combination of Polyamide-1 and product-specific care ingredients, integrated into each formula according to each stage of the protocol, to provide intense moisture and improved definition. To ensure that hair benefits fully from the Aquarine Complex, it is recommended that Mad about is used as a holistic care and styling regime
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