We are "Mad About" your hair

October 10, 2019

We are

It's not a trend... it's a way of living

Today, the world is moving towards authenticity. With a shift in attitudes, people are feeling more empowered than ever before to embrace their personality and natural beauty.

A hair specialist's ultimate goal is to offer you effortless care routines in-salon and at home, encouraging you to embrace and enhance your natural hair, whilst expressing your personality. Mad about is the holistic care and styling regime dedicated to respecting each and every texture type, for gorgeous, lasting waves, curls and lengths that you can be truly proud of.

It's time to celebrate your curls, waves and lengths... they are as unique as you are!

Schwarzkopf Professional Mad About Holistic After Care Range at Eds hair Bramhall

Schwarzkopf Professional Mad About Lengths at Eds Hair Bramhall (Manchester)

We are no longer limited to embracing natural textures only. New Mad about Lengths now encourages you to be mad about long hair!

Dare to go longer with NEW Mad about Lengths. The holistic hair care regime empowers long hair from root to tips with weightlessly moisturising formulas. For beautifully longer, more supple and healthier hair that doesn’t need a big chop with every salon visit.

Mad About Lengths Holistic Care Range at Eds Hair Bramhall (Manchester)

Getting long hair can be quite a journey, so make it a fun one! Maintaining long hair or hair that should grow longer is not as simple as it seems. Hair appears to grow slowly, lengths can become dry and stiff while hair breakage and split ends appear. This can occur for various reasons, such as chemical or mechanical influences or if the hair is not regularly trimmed.

Our new formulas with Aquarine Complex are upgraded with Biotin and Lengths Maximising Tech, activating hair follicles and instantly fixing split ends.

 

 Define your natural beauty

Mad About Curls and Waves

One in two women across the world have curly or wavy hair*. However, some women find their textured hair hard to manage and define. They can also struggle to detangle hair, which can be dry and prone to frizz and breakage.

*source: www.hairboutique.com

Each curl or wave type has unique characteristics – shape, type, density, thickness, length, dryness – influencing its behaviour. It is also common to find two different textures on one’s head; patterns tend to be tighter closer to the root and more loose in the lengths.

In total there are 9 categorised texture types to help define a correct diagnosis and choose the customised care and styling routine to meet every need:

  • Numbers represent hair texture: waves, curls and coils
  • Letters represent hair type: loose, medium and tight

 Mad About Curls & Waves Matrix

 We have done the hard work for you.  Use our product selector to discover our recommendation based on where your hair sits in our matrix above.

Eds Hair Bramhall Product Selector

Schwarzkopf Professional Mad About Curls at Eds Hair Bramhall (Manchester)

Mad about Curls is the holistic care and styling regime dedicated to respecting and protecting each and every unique pattern. For gorgeous, lasting curls to be proud of.

Using the chart below we will analyse your curl type and recommend the correct products to define your curl.  Typically this will up to 4 products to cleanse, condition, strengthen and to keep your hair fresh.

Embrace your curls and be Mad about them!

Mad About Curls Holistic Care Range at Eds Hair Bramhall (Manchester)

 

 Schwarzkopf Professional Mad About Waves at Eds Hair Bramhall (Manchester)

Mad about Waves is the holistic care and styling regime dedicated to beautifying every wave type. The range is designed to tame, respect and protect the hair – embracing each unique pattern, for breezy waves that last.

Using the chart below we will analyse your wave type and recommend the correct products to define your wave.  Typically this will up to 4 products to cleanse, condition, strengthen and to keep your hair fresh.

Embrace your waves and be Mad about them!

Schwarzkopf Professional Mad About Waves Holistic Care Range at Eds Hair Bramhall (Manchester)

 

The Mad about Curls & Waves protocols combine gentle cleansing formulas with the revolutionary long-resistant Aquarine Complex.

The formulas intensively moisturise and strengthen the hair, while providing a care shield, for touchable definition and protection against breakage and heat. Accentuating and beautifying the hair’s original pattern, it will make you Mad about Curls & Waves.

The Aquarine Complex is a combination of Polyamide-1 and product-specific care ingredients, integrated into each formula according to each stage of the protocol, to provide intense moisture and improved definition. To ensure that hair benefits fully from the Aquarine Complex, it is recommended that Mad about is used as a holistic care and styling regime




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