Mad About Curls

Schwarzkopf Professional Mad About Curls Product Range Banner

Today the world is moving towards authenticity. With a shift in attitudes, people are feeling empowered to be unique, embracing their personality and 
natural beauty.

Mad About Curls is the holistic care and styling regime dedicated to respecting and protecting each and every unique pattern. For gorgeous, lasting curls to be proud of.

Embrace your curls and be mad about them!

Mad About Curls Protocol


The Mad About Curls & Waves range combines gentle cleansing formulas with the long-resistant Aquarine Complex. The formula intensively moisturises and strengthens the hair, whilst providing a care shield for touchable definition and protection against breakage and heat. Beautifully accentuating the hair’s original texture will make you fall madly in love with your curls & waves!

  • Hydration and protection
  • Gorgeous curls and waves that last
  • Up to 96% less breakage*
  • Up to 94% less split ends*

*vs untreated section