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We are no longer limited to embracing natural textures only. New Mad about Lengths now encourages you to be mad about long hair!

Dare to go longer with NEW Mad about Lengths. The holistic hair care regime empowers long hair from root to tips with weightlessly moisturising formulas. For beautifully longer, more supple and healthier hair that doesn’t need a big chop with every salon visit.


Schwarzkopf Professional Mad About Lengths available at Eds Hair Bramhall (Manchester)


Getting long hair can be quite a journey, so make it a fun one! Maintaining long hair or hair that should grow longer is not as simple as it seems. Hair appears to grow slowly, lengths can become dry and stiff while hair breakage and split ends appear. This can occur for various reasons, such as chemical or mechanical influences or if the hair is not regularly trimmed.

Our new formulas with Aquarine Complex are upgraded with Biotin and Lengths Maximising Tech, activating hair follicles and instantly fixing split ends.

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