orders submitted after 2pm (11am Saturday) will be dispatched on the next working day - we are closed on sunday - Last posting Date for christmas saturday 20/12/2025

Authentic Beauty Concept

WE BELIEVE IN AUTHENTIC BEAUTY

Authentic Beauty Concept is a holistic premium brand co-created with a unique hairdresser collective to start a new path to authentic beauty. Discover our beliefs.

#AUTHENTICBEAUTYMOVEMENT
#MYBELIEF

Interactive Product Selector

Authentic Beauty Concept Forever Fab Hair Christmas Gift Set 2024 at Eds Hair Bramhall

Authentic Beauty Concept Forever Fab Hair Chrismas Gift Set 2024 £77.55 £96.40

Authentic Beauty Concept Hand & Hair Light Cream 75ml at Eds Hair Bramhall

Hand & Hair Light Cream 75ml £21.55 £26.35

Authentic Beauty Concept Hand & Hair Light Cream 30ml at Eds Hair Bramhall

Hand & Hair Light Cream 30ml £6.55 £8.25

ABC Forever Fab Hair Christmas Gift Set (2025)

ABC Forever Fab Hair Christmas Gift Set (2025) £80.88 £95.15