£5.00 £7.20
It’s a shaping hair cream that provides flexible control and definition, perfect for sculpting and styling hair while maintaining a natural look and feel.
Discover Authentic Beauty Concept Shaping Cream – a paraben- and artificial waxes-free formula meticulously crafted to elevate your styling experience. This versatile styling cream with medium hold effortlessly dresses out and defines natural textures and lived-in looks. It provides shapeable, flexible hold, accentuating your hair's natural structure without overburdening.
Indulge in the nourishing benefits of natural Japan Wax, Shea Butter, and an ECOCERT® emollient. This formula helps protect your hair from heat damage up to 230°C, making it an ideal choice for your everyday styling routine.
Elevate your hair game with Authentic Beauty Concept and embrace the true essence of effortlessly beautiful and well-defined looks.
Step 1: Prepare
Choose dry or damp hair for styling.
Step 2: Apply and Shape
Squeeze and warm cream between your palms, then shape hair.
Step 3: Define and Sculpt
Work through hair to define style.
Step 4 (Optional): Blow-Drying
Blow-dry for added hold.
Step 5: Admire Your Style
Enjoy your sculpted look.
Clean Formulas
We believe that it's not just the end result that counts, but the entire creation process. Our products are vegan, approved by the Vegan Society™ and contain no sulfates* or silicones. We place great importance on ensuring that our products are true to our beliefs: clean, natural, simple, enjoyable and contain carefully selected ingredients.
A pure, fresh and elegant feminine floral creation composed of a generous bouquet of white peony blended with fresh cut leaves accents, underlined with luminous rose, freesia blossoms and cottony powdery violet over a soft background of creamy musks and mellow woods.
Aqua (Water, Eau) - PVP - Isopropyl Myristate - Steareth-21 - Butyrospermum Parkii (Shea) Butter - Rhus Verniciflua Peel Wax - Methylpropanediol - Phenoxyethanol - Ethylhexylglycerin - Parfum (Fragrance) - Carbomer - Aminomethyl Propanol - Caprylhydroxamic Acid - Geraniol - Linalool - Benzyl Alcohol.
30ml
£109.99 £152.00
Mega Pack Authentic Beauty Concept Glow Cleanser 300ml: Free from sulfate surfactants, silicones & parabens...
£69.99 £100.35
Mega Pack Authentic Beauty Concept Amplify Cleanser 300ml: Cleanses fine hair and gently removes impurities....
£129.99 £175.95
Mega Pack Authentic Beauty Concept Hydrate Cleanser 300ml: Free from sulfate surfactants, parabens & silicones...
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