Amplify Cleanser

• Cleanses fine hair and gently removes impurities.

• Leaves hair effortlessly manageable with a fuller feel.

• Free from silicones & sulphate surfactants.

• Contains Matcha Extract and Caffeine, for a naturally lifted feel with an airy texture.

Product Decription:

Unveil the true volume potential of your hair with Authentic Beauty Concept Amplify Cleanser. This paraben- and sulphate-free hair cleanser gently removes impurities, leaving your hair effortlessly manageable with a fuller feel. The formula with Matcha Extract provides a light hair feel whilst maintaining the hair's natural shine. Elevate your haircare with Authentic Beauty Concept for revitalised, voluminous hair with a pleasant citrus scent.

How To Use:

Step 1: Wet Hair
Begin by wetting your hair.

Step 2: Apply Cleanser
Use a small amount of Amplify Cleanser, applying it evenly from roots to tips.

Step 3: Massage
Indulge yourself with a scalp massage, letting the luxurious lather invigorate your senses.

Step 4: Rinse
Thoroughly rinse your hair with water.

Step 5 (Recommended): Conditioner
For ideal results, boost nourishment and volume with Amplify Foam Conditioner. Apply, wait, and rinse.

Step 6: Towel-Dry
Gently blot dry hair with a towel.

Step 7: Style
Style your revitalized hair as desired, embracing newly found volume.

Pure Formulas:

Clean Formulas

We believe that it's not just the end result that counts, but the entire creation process. Our products are vegan, approved by the Vegan Society™ and contain no sulfates* or silicones. We place great importance on ensuring that our products are true to our beliefs: clean, natural, simple, enjoyable and contain carefully selected ingredients.

Fragrance:

An incredibly fresh and natural luxury feeling thanks to the sparkling opening of green lime, mandarin and green tea leaves, sweetened by a premium cloud of iris and delicate freesia petals, warmed into an unforgettable soft and sensual woody, powdery scent.

Ingredients:

Aqua (Water, Eau) · Sodium C14-16 Olefin Sulfonate · Cocamidopropyl Betaine · Sodium Methyl Cocoyl Taurate · PEG-120 Methyl Glucose Dioleate · Sodium Chloride · Oryza Sativa (Rice) Extract · Camellia Sinensis Leaf Extract · Citrus Aurantifolia (Lime) Fruit Extract · Panthenol · Sodium Benzoate · Citric Acid · PEG-7 Glyceryl Cocoate · Parfum (Fragrance) · Glycerin · Coconut Acid · Limonene · Guar Hydroxypropyltrimonium Chloride · Linalool · Propylene Glycol