{"product_id":"mini-abc-amplify-cleanser-50ml","title":"Mini Amplify Cleanser 50ml","description":"\u003cp\u003e\u003cspan\u003eA gentle, lightweight cleanser for fine hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv data-components-params-limittext='{\n            \"useModal\": false, \n            \"XFContentPath\": \"\"\n        }' data-components-params-copytoclipboard='{\n            \"hoverMessage\": \"\",\n            \"clickMessage\": \"\"\n        }' data-components=\"CopyToClipboard\" id=\"text-e1fa6b688e\" class=\"heliux-text__wrapper limited-container apply-margins  text1730953961615\"\u003e\n\u003cul\u003e\n\u003cli\u003eCleanses fine hair and gently removes impurities.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv data-components-params-limittext='{\n            \"useModal\": false, \n            \"XFContentPath\": \"\"\n        }' data-components-params-copytoclipboard='{\n            \"hoverMessage\": \"\",\n            \"clickMessage\": \"\"\n        }' data-components=\"CopyToClipboard\" id=\"text-29d7a860a9\" class=\"heliux-text__wrapper limited-container apply-margins  text1730953961615\"\u003e\n\u003cul\u003e\n\u003cli\u003eLeaves hair effortlessly manageable with a fuller feel.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv data-components-params-limittext='{\n            \"useModal\": false, \n            \"XFContentPath\": \"\"\n        }' data-components-params-copytoclipboard='{\n            \"hoverMessage\": \"\",\n            \"clickMessage\": \"\"\n        }' data-components=\"CopyToClipboard\" id=\"text-7b3b66df0a\" class=\"heliux-text__wrapper limited-container apply-margins  text1730953961615\"\u003e\n\u003cul\u003e\n\u003cli\u003eFree from silicones \u0026amp; sulphate surfactants.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv data-components-params-limittext='{\n            \"useModal\": false, \n            \"XFContentPath\": \"\"\n        }' data-components-params-copytoclipboard='{\n            \"hoverMessage\": \"\",\n            \"clickMessage\": \"\"\n        }' data-components=\"CopyToClipboard\" id=\"text-6e066e02b8\" class=\"heliux-text__wrapper limited-container apply-margins  text1730953961615\"\u003e\n\u003cul\u003e\n\u003cli\u003eContains Matcha Extract and Caffeine, for a naturally lifted feel with an airy texture.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv data-components-params-limittext='{\n            \"useModal\": false, \n            \"XFContentPath\": \"\"\n        }' data-components-params-copytoclipboard='{\n            \"hoverMessage\": \"\",\n            \"clickMessage\": \"\"\n        }' data-components=\"CopyToClipboard\" id=\"text-b53d13118e\" class=\"heliux-text__wrapper limited-container apply-margins  text1730953961615\"\u003e\n\u003cul\u003e\n\u003cli\u003eAmplify Cleanser is also available in a 500ml refill format. Visit our\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.authenticbeautyconcept.co.uk\/salon-finder.html\"\u003esalon finder\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003eto find your closest Authentic Beauty Concept Salon with our Refill Bar.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003ch3\u003eProduct Description:\u003c\/h3\u003e\n\u003cp\u003eUnveil the true volume potential of your hair with Authentic Beauty Concept Amplify Cleanser. This paraben- and sulphate-free hair cleanser gently removes impurities, leaving your hair effortlessly manageable with a fuller feel. The formula with Matcha Extract provides a light hair feel whilst maintaining the hair's natural shine. Elevate your haircare with Authentic Beauty Concept for revitalised, voluminous hair with a pleasant citrus scent.\u003c\/p\u003e\n\u003ch3\u003eHow To Use:\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eStep 1: Wet Hair\u003c\/strong\u003e\u003cbr\u003eBegin by wetting your hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep 2: Apply Cleanser\u003c\/strong\u003e\u003cbr\u003eUse a small amount of Amplify Cleanser, applying it evenly from roots to tips.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep 3: Massage\u003c\/strong\u003e\u003cbr\u003eIndulge yourself with a scalp massage, letting the luxurious lather invigorate your senses.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep 4: Rinse\u003c\/strong\u003e\u003cbr\u003eThoroughly rinse your hair with water.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep 5 (Recommended): Conditioner\u003c\/strong\u003e\u003cbr\u003eFor ideal results, boost nourishment and volume with Amplify Foam Conditioner. Apply, wait, and rinse.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep 6: Towel-Dry\u003c\/strong\u003e\u003cbr\u003eGently blot dry hair with a towel.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep 7: Style\u003c\/strong\u003e\u003cbr\u003eStyle your revitalized hair as desired, embracing newly found volume.\u003c\/p\u003e\n\u003ch3\u003ePure Formulas:\u003c\/h3\u003e\n\u003cp\u003eClean Formulas\u003c\/p\u003e\n\u003cp\u003eWe believe that it's not just the end result that counts, but the entire creation process. Our products are vegan, approved by the Vegan Society™ and contain no sulfates* or silicones. We place great importance on ensuring that our products are true to our beliefs: clean, natural, simple, enjoyable and contain carefully selected ingredients.\u003c\/p\u003e\n\u003ch3\u003eFragrance:\u003c\/h3\u003e\n\u003cp\u003eAn incredibly fresh and natural luxury feeling thanks to the sparkling opening of green lime, mandarin and green tea leaves, sweetened by a premium cloud of iris and delicate freesia petals, warmed into an unforgettable soft and sensual woody, powdery scent.\u003c\/p\u003e\n\u003ch3\u003eIngredients:\u003c\/h3\u003e\n\u003cblockquote\u003e\n\u003cp\u003eAqua (Water, Eau) · Sodium C14-16 Olefin Sulfonate · Cocamidopropyl Betaine · Sodium Methyl Cocoyl Taurate · PEG-120 Methyl Glucose Dioleate · Sodium Chloride · Oryza Sativa (Rice) Extract · Camellia Sinensis Leaf Extract · Citrus Aurantifolia (Lime) Fruit Extract · Panthenol · Sodium Benzoate · Citric Acid · PEG-7 Glyceryl Cocoate · Parfum (Fragrance) · Glycerin · Coconut Acid · Limonene · Guar Hydroxypropyltrimonium Chloride · Linalool · Propylene Glycol\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003cp\u003e50ml\u003c\/p\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":55852455526784,"sku":"","price":5.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2112\/9277\/files\/42367116_1.png?v=1782570276","url":"https:\/\/edshair.co.uk\/products\/mini-abc-amplify-cleanser-50ml","provider":"Eds Hair","version":"1.0","type":"link"}