{"product_id":"k18-triple-bright-oxidation-defense-purple-shampoo-125ml","title":"K18 Triple Bright Oxidation Defense Purple Shampoo 125ml","description":"\u003ch3 id=\"1\" class=\"trigger open\"\u003eDESCRIPTION:\u003c\/h3\u003e\n\u003cp class=\"content-1\"\u003eK18 Triple Bright Purple Shampoo is a breakthrough foam formula designed to deliver brighter, longer-lasting blonde results. This innovative shampoo provides a triple-phase defence against oxidative stress, targeting metals and minerals found in hard water that cause brassiness and dullness.\u003c\/p\u003e\n\u003ch3 id=\"2\" class=\"trigger open\"\u003eKEY FEATURES:\u003c\/h3\u003e\n\u003cul class=\"content-2\"\u003e\n\u003cli class=\"content-2\"\u003eRemoves brass-inducing metals and minerals from hair\u003c\/li\u003e\n\u003cli class=\"content-2\"\u003eNeutralises existing brassiness with purple pigments\u003c\/li\u003e\n\u003cli class=\"content-2\"\u003eDefends against future brassiness by preventing metal and mineral reattachment during washing\u003c\/li\u003e\n\u003cli class=\"content-2\"\u003eLightweight foam formula for easy, even distribution\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 id=\"3\" class=\"trigger open\"\u003eIDEAL FOR:\u003c\/h3\u003e\n\u003cp class=\"content-3\"\u003eUse before toning and lightening services to help remove oxidation-caused brassiness. Apply after lightening services in place of or alongside toner to enhance brightness. Use between salon visits to refresh and maintain vibrant blonde tones.\u003c\/p\u003e\n\u003ch3 id=\"4\" class=\"trigger open\"\u003eHOW TO USE:\u003c\/h3\u003e\n\u003cp class=\"content-4\"\u003eApply foam shampoo to wet hair, distributing evenly from roots to ends. Lather thoroughly and let sit for 1-3 minutes, then rinse. For best results, pair with K18 Molecular Repair Hair Mask to maintain hair integrity alongside brightness.\u003c\/p\u003e\n\u003ch3 id=\"5\" class=\"trigger open\"\u003eINGREDIENTS:\u003c\/h3\u003e\n\u003cblockquote\u003e\n\u003cp class=\"content-5\"\u003eWATER (AQUA)(EAU), COCAMIDOPROPYL HYDROXYSULTAINE, SODIUM COCOYL ALANINATE, SODIUM METHIN COCOYL TAURATE, PROPANEDIOL, POLYSORBATE 20, COCAMIDOPROPYL BETAINE, TRISODIUM DICARBOXYMETHL ALANNATE, SODIUM PHYTATE, POLYQUATERNIUM-77, GLYCERN, SODIUM POLYASPARTATE, SODIUM CITRATE, SODIUM GLUCONATE, CITRIC ACID, TETRASODIUM GLUTAMATE DIACETATE, ASPARTC ACID, CAPRYLYL GLYCOL, COCAMIDOPROPYL DIMETHY LAMINE, SODUM GLYCOLATE, SODIUM HYDROXIDE, SODIUM BENZOATE, SODUM CHLORIDE, ACID VIOLET 43(1 60730), PHENOXE, FRAGRANCE (PARFUM), HEXYL CINNAMAL, HYDROXYCITRONELLA.\u003c\/p\u003e\n\u003cp class=\"content-5\"\u003eTRUS LIMON (LEMON PEEL OIL, TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES, LIMONENE, BENZYL SALICYLATE, CITRUS AURANTIUM PEEL OIL, CITRUS AURANTUN FLOWER OIL.\u003c\/p\u003e\n\u003c\/blockquote\u003e","brand":"K18","offers":[{"title":"Default Title","offer_id":57984161022336,"sku":"450-85-118","price":39.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2112\/9277\/files\/MAIN_K18_Triple_Bright_Purple_Shampoo_125ml__39706.jpg?v=1777366013","url":"https:\/\/edshair.co.uk\/products\/k18-triple-bright-oxidation-defense-purple-shampoo-125ml","provider":"Eds Hair","version":"1.0","type":"link"}