Today the world is moving towards authenticity. With a shift in attitudes, people are feeling empowered to be unique, embracing their personality and
Mad About Curls is the holistic care and styling regime dedicated to respecting and protecting each and every unique pattern. For gorgeous, lasting curls to be proud of.
Embrace your curls and be mad about them!
The Mad About Curls & Waves range combines gentle cleansing formulas with the long-resistant Aquarine Complex. The formula intensively moisturises and strengthens the hair, whilst providing a care shield for touchable definition and protection against breakage and heat. Beautifully accentuating the hair’s original texture will make you fall madly in love with your curls & waves!
*vs untreated section
A gentle sulfate-free cleansing formula for curly hair with Aquarine Complex that cleanses whilst hydrating...
This two-way conditioner can be left in or rinsed out. With Aquarine Complex it eases...
Lightweight styling foam that improves natural curl definition whilst moisturising thirsty curls. The formula with...